Post-Acquisition Growth Engine

Stop asking your users to act.
Start giving them a reason to show up.

Turn your existing customers into repeat revenue.

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What we actually do

We install behaviour systems inside your product.

CRM infrastructure, in-app gamification, and reward economics — designed to make users want to come back tomorrow.

Sydney · London · New York

Daily Reward Unlocks Streak Mechanics Near-Miss Psychology Habit Formation Behaviour-Triggered Incentives Retention Loops Loyalty Tiers Post-Acquisition Growth Daily Reward Unlocks Streak Mechanics Near-Miss Psychology Habit Formation Behaviour-Triggered Incentives Retention Loops Loyalty Tiers Post-Acquisition Growth

An observation

Most businesses share the same blind spots.

Spin to surface a pattern we observe across the majority of digital businesses — regardless of industry, size, or stage of growth.

Observation

What we build

Most brands rely on messaging.
We build systems.

This isn't marketing. It's behaviour design.

Push notifications. Emails. Discounts. They work — until they don't. We build systems inside your product that reward behaviour, create anticipation, and make users want to come back.

Built directly into your existing infrastructure — designed around how your users actually behave, not how you wish they did.

What we implement

1
Reward architectureSystems that make the next action feel worth taking.
2
Progress mechanicsDesigned to create momentum — and the feeling of something to lose.
3
Gamified engagement loopsAnticipation and surprise, built into the product experience.
4
Behaviour-based triggersThe right incentive at the right moment — tied to what a user actually did.
5
Lifecycle infrastructureSystems that adapt to how individuals behave — not how the average user does.

Our edge

Most brands try to drive behaviour.
The best brands design for it.

Instead of asking "how do we get users to buy?" — we ask "why would they want to come back tomorrow?" That single shift changes everything about how you build retention infrastructure.

We combine CRM infrastructure, in-app gamification mechanics, and reward economics into a single system — designed to compound over time, not spike and decay.

Most brands ask

How do we get users to buy?

Which campaign drove revenue?

How do we reduce churn?

We ask

Why would they come back tomorrow?

What behaviour are we rewarding?

What habit are we building?

Who this is for

We work with a small number of partners.

We don't work with everyone. We take on a limited number of engagements each quarter — with businesses where the retention opportunity is large and the team is ready to move.

If you're still figuring out product-market fit, we're not the right fit yet.

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Vertical

Consumer apps

Vertical

Ecommerce brands

Vertical

Loyalty platforms

Vertical

Fintech

Typically

50,000+ users · existing CRM infrastructure · retention-focused

The engagement

Behaviour System
Audit.

A 2–3 week diagnostic and build plan for your retention infrastructure. We identify exactly where behaviour is breaking down — and design the systems to fix it.

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Strategic Engagement

Behaviour Audit

A structured engagement covering your full post-acquisition system — where users drop off, which behaviours aren't being rewarded, and how to build loops that compound.

The engagement covers

Activation pathway analysis and first-value-moment mapping
Retention system review — engagement, habit, and reward economics
Gamification mechanic design and implementation scoping
CRM infrastructure audit and retention system review
90-day build roadmap with prioritised experiments
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Start a conversation.

We take on a limited number of partners each quarter. Tell us briefly about your business and what you're trying to solve.